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Research papers

Trend seeking

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends including the detection of where new trends develop (in what circles etc.); understanding how trends spread in a given country and how...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Ron Beasley, Catherine Becker
Company: ABM Research Inc.
September 1, 1999
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Citation

Beasley and Becker (1999a, September 01). Trend seeking . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/trend-seeking-


Research papers

Paradoxes in cyberspace

The facility that now exists for conducting qualitative research via the Internet raises a number of key questions to which the conventional qualitative response is negative. This paper deals with three such questions viz.:1) can qualitative research...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ron Beasley, Keith Chapin
Company: ABM Research Inc.
June 15, 1998
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Citation

Beasley and Chapin (1998a, June 15). Paradoxes in cyberspace. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/paradoxes-in-cyberspace


Research papers

Consumer adaptation to new banking paradigms

We are living in rapidly changing times and banks are not immune from the need to change. As new banking approaches emerge, market researchers are called upon to assess likely consumer reactions to these changes. This paper argues that, because of...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Ralph Schuh, Ron Beasley
Company: ABM Research Inc.
May 1, 1996
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Citation

Schuh and Beasley (1996a, May 01). Consumer adaptation to new banking paradigms. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-adaptation-to-new-banking-paradigms